The crossover collaboration between the two young fashion brands, Ginger and LEUR’EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way. We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher-level perspective, to build better inner selves.
The design was produced into merchandises such as t-shirts, in store displays and banners, postcards and temporary tattoo stickers.
Ginger x LEUR’EM 聯乘系列。以「新紀元」為題，結合新紀元的折衷主義及靈性為主要概念，將一系列的產品於薑館呈現。
「老大哥在看着你」(Big Brother is watching you) 是出自英國喬治·奧威爾在反烏托邦小說《一九八四》的金句，原句中老大哥象徵著極權統治及其對公民無處不在的監控。我們利用金句作為象徵式隱喻，表達作為人類我們應該以高我 (higher self) 的姿態時刻提醒自己，建立正面的內在自我 (inner self)。
是次聯乘的商品包括 — 繡花襯衫、印花襯衫、紋身貼紙及明信片等單品。