Located in the finance hub of the city Central, SHIO offers a unique blend of experience, encompasses the original tastes of Japanese yakitori.
The naming was an initiation from the Japanese word "salt", it was derived from the Japanese words "shio" (塩) meaning salt and "yaki" (焼) meaning barbecue. In the Japanese language, SHIO (しお) has the meaning of "salt", it is the fundamental ingredient for seasoning in cookery.
As a sensational touch, the brand identity is defined by a logo mark of graphic and type pronounced by the modeling of a castor with pepper and salt. The brand identity is extented across print, packaging and interior to create a initmate and peaceful atmosphere that brings customers a perfect escape from the city's hustle.
Japanese cuisine is traditionally rich in variety of taste, texture and color. It is also known as a food culture in which the ingredients are appreciated for their natural raw state.
SHIO しお 本著回歸基礎，忠於初心的態度，忠實的呈現日式懷舊居酒屋的氛圍。
SHIO しお 是日文「鹽」的發音，在日文中翻譯成「塩」的意思，店家取名的寓意是希望從最基底的調味也是最原始純粹的調味，發揮食物的原味，烹煮最傳統的日式料理，以塩作為最初的基底調味，將食物回歸到根本。