會議室
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Billy_4

Design Director

設計總監

Billy Cheung

張煜培

Billy Cheung (b. 1992), originally from Hong Kong, has gained both living and working experience in Montreal and Hong Kong before locating in Taipei.

Prior to setting up Graphic Dpt in Taipei, Billy was the founder of Daedalustudio in Hong Kong. Since 2011, he has dedicated himself to exploring the fundamental nature of problem-solving design experiences.

Billy's primary focus is on creating valuable design essentials, believing that design should provide end-users with solutions that have a profound emotional impact. Throughout his career, he has worked with a diverse range of clients, earning numerous accolades in major global design awards, including the MUSE Design Awards, MUSE Creative Awards, London Design Awards, German Design Award, A' Design Award, Indigo Design Award, IDA Design Awards, etc.

平面設計師,繪制部主理人及設計總監,曾於加拿大蒙特婁留學。以「品牌的故事與願景結合簡約俐落的視覺風格」為設計核心,透過視覺設計的專長,進行品牌識別及環境視覺設計的整合,讓品牌展現企業力。擁有十年的設計經驗,合作客戶包括企業品牌、歌手藝人、公務部門等,作品曾獲多項國際獎項及提名,包括美國 MUSE 繆思設計大獎、美國 MUSE 繆思創意大獎、倫敦設計大獎、德國設計獎、義大利 A' 設計大獎、Indigo 設計獎、美國 IDA 國際設計大獎等,以及相關設計媒體的報導。

Billy_4_square-1

Design Director

設計總監

Billy Cheung

張煜培

Billy Cheung (b. 1992), originally from Hong Kong, has gained both living and working experience in Montreal and Hong Kong before locating in Taipei.

Prior to setting up Graphic Dpt in Taipei, Billy was the founder of Daedalustudio in Hong Kong. Since 2011, he has dedicated himself to exploring the fundamental nature of problem-solving design experiences.

Billy's primary focus is on creating valuable design essentials, believing that design should provide end-users with solutions that have a profound emotional impact. Throughout his career, he has worked with a diverse range of clients, earning numerous accolades in major global design awards, including the MUSE Design Awards, MUSE Creative Awards, London Design Awards, German Design Award, A' Design Award, Indigo Design Award, IDA Design Awards, etc.

平面設計師,繪制部主理人及設計總監,曾於加拿大蒙特婁留學。以「品牌的故事與願景結合簡約俐落的視覺風格」為設計核心,透過視覺設計的專長,進行品牌識別及環境視覺設計的整合,讓品牌展現企業力。擁有十年的設計經驗,合作客戶包括企業品牌、歌手藝人、公務部門等,作品曾獲多項國際獎項及提名,包括美國 MUSE 繆思設計大獎、美國 MUSE 繆思創意大獎、倫敦設計大獎、德國設計獎、義大利 A' 設計大獎、Indigo 設計獎、美國 IDA 國際設計大獎等,以及相關設計媒體的報導。

Services

Brand Identity
Brand Strategy
Naming
Motion Design
Campaign
Art Direction
Packaging
Motion Design
Editorial Design
Wayfinding
Spatial Design / Visual Integration
Key Visual (Events, Exhibitions, etc.)
Music Single Artwork
Poster 
Illustration

Clients & Collaborators

NAKA
More Than Cold Drip
Taiwan Design Research Institute
Ministry of Agriculture Taiwan
Wan Shun Agriculture Ltd.
SHIO しお
Captivate Studio
moi nivak
Ginger Store
LEUR'EM
Hong Kong Arts Development Council
Hong Kong Arts Centre
Wilston Academic Group
The University of Hong Kong - Faculty of Architecture
COLLECTIVE Studio
Fovea Jewellery
Hall1C Limited
Goomusic Limited
Vague Eyes
Match Grip Music Workshop
Épais Hong Kong

Design Process

1

Research & insight.
We conduct a full research to understand your brand your product, the competitors, marketing insights; and to explore the fundamental and your implication in mind.

2

Stylescape.
We discover the suitable style and strategy through stylescapes, further explore the fundamental of your brand.

3

Brainstorming & visual positioning.
We conceptualize the key visual/brand mark through internal discussions. We then position the brand story and set the voice to differentiate the visual identity from the crowd with distinctive design.

4

Naming & identity.
We come up with your brand name and brand mark design, matching with the voice and tone, merging into a full presentation for discussion. We then integrate the visual elements into the brand guideline, give them advanced retouching.

5

Designing the applications.
Taking the voice and tone, we apply it to the applications to complete the brand identity. Brand stationery, packaging, print publications, website. To get the most out of the identity, we provide spatial design and signage/wayfinding systems to further develop the full atmosphere of the identity.

6

Print productions & photography.
We take care of any output productions to contend with the voice and tone of the brand, we provide material, print, production suggestions from a professional perspective. With professionally shot brand and product photography, to voice out the brand story.

awards_v2023

2017

IDA Design Awards – Silver
IDA Design Awards – Honorable Mention

2018

CGDA Design Award – Excellence Award

2019

German Design Award – Special Mention
Mindsparkle Magazine – Site of the Day
Awwwards – Honor

2020

Indigo Design Award – Silver

2021

MUSE Design Award – Silver
IDA Design Awards – Honorable Mention

2022

C-IDEA Design Award
HONG KONG & Bay Area Design Awards (Better Future Design Awards) 2022 – Gold
Golden Pin Design Award – Shortlisted
A' Graphics, Illustration and Visual Communication Design Award – Iron
Dieline Awards – Shortlisted
Asia Design Prize – Finalist
MUSE Creative Awards – Silver

2023

London Design Awards – Gold
MUSE Creative Awards – Gold

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