Studio | Graphic Dpt 繪制部

中文

Delivering value that captures
the essence and experience of design.

“Design is the silent ambassador of your brand.”

― Paul Rand

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The Studio

Graphic Dpt is a branding and design studio of art director Billy Cheung, based in Taipei, founded in 2018, formerly known as Daedalustudio from Hong Kong. We engage ourselves in branding and communication strategy, telling compelling stories for clients around the world.

We possess a strong ability in distilling brand concepts into concise strategies, combining them with refined visuals to create unique brand stories.

We practice design by strategic storytelling to achieve effective solutions. The essence of our design is to eliminate clutter, preserve the essence, and focus on what's important. In the design we do, we input passion and detail to enlighten the power of visuals to achieve communication goals.

Simple, intuitive images drive our way to designing communicating visual languages. Image visuals is a distinctive medium of communications, it is clear through different media, to project the essence of design. To practice storytelling strategy through the process and achieve timeless solutions which is the goal. That impacts the culture.

The Studio

Graphic Dpt is a branding and design studio of art director Billy Cheung, based in Taipei, founded in 2018, formerly known as Daedalustudio from Hong Kong. We engage ourselves in branding and communication strategy, telling compelling stories for clients around the world.

We possess a strong ability in distilling brand concepts into concise strategies, combining them with refined visuals to create unique brand stories.

We practice design by strategic storytelling to achieve effective solutions. The essence of our design is to eliminate clutter, preserve the essence, and focus on what's important. In the design we do, we input passion and detail to enlighten the power of visuals to achieve communication goals.

Simple, intuitive images drive our way to designing communicating visual languages. Image visuals is a distinctive medium of communications, it is clear through different media, to project the essence of design. To practice storytelling strategy through the process and achieve timeless solutions which is the goal. That impacts the culture.

Design Director

設計總監

Billy Cheung

張煜培

Billy Cheung, originally from Hong Kong, has gained professional experience working in both Montreal and Hong Kong before settling in Taipei. Since 2011, he has dedicated himself to exploring the fundamental nature of problem-solving design experiences. Billy's primary focus is on creating valuable design essentials, firmly believing that design should provide end-users with solutions that have a profound emotional impact. Throughout his career, he has worked with a diverse range of clients, earning numerous accolades in major global design awards, including the MUSE Design Awards, MUSE Creative Awards, German Design Award, A' Design Award, Indigo Design Award, IDA Design Awards, etc.

What we do.

Branding Strategy
Brand Positioning
Brand Marketing
Brand Architecture
Visual Identity Design
Spatial Design
Communication Strategy
Output Productions

Research & Planning
Art Direction
Design Consultant
Illustration
Print Publication
Packaging
Web Design

Design Process

1

Research & insight.
We conduct a full research to understand your brand your product, the competitors, marketing insights; and to explore the fundamental and your implication in mind.

2

Stylescape.
We discover the suitable style and strategy through stylescapes, further explore the fundamental of your brand.

3

Brainstorming & visual positioning.
We conceptualize the key visual/brand mark through internal discussions. We then position the brand story and set the voice to differentiate the visual identity from the crowd with distinctive design.

4

Naming & identity.
We come up with your brand name and brand mark design, matching with the voice and tone, merging into a full presentation for discussion. We then integrate the visual elements into the brand guideline, give them advanced retouching.

5

Designing the applications.
Taking the voice and tone, we apply it to the applications to complete the brand identity. Brand stationery, packaging, print publications, website. To get the most out of the identity, we provide spatial design and signage/wayfinding systems to further develop the full atmosphere of the identity.

6

Print productions & photography.
We take care of any output productions to contend with the voice and tone of the brand, we provide material, print, production suggestions from a professional perspective. With professionally shot brand and product photography, to voice out the brand story.

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