The Office
Graphic Dpt is an internationally owned branding and design office of art director Billy Cheung, originally founded in 2018 (Formerly known as Daedalustudio). We engage ourselves in branding and communication strategy, telling compelling stories for clients around the world.
We possess a strong ability in distilling brand concepts into concise strategies, combining them with refined visuals to create unique brand stories.
We practice design by strategic storytelling to achieve effective solutions. The essence of our design is to eliminate clutter, preserve the essence, and focus on what's important. In the design we do, we input passion and detail to enlighten the power of visuals to achieve communication goals.
Simple, intuitive images drive our way to designing communicating visual languages. Image visuals is a distinctive medium of communications, it is clear through different media, to project the essence of design. To practice storytelling strategy through the process and achieve timeless solutions which is the goal. That impacts the culture.
關於繪制部
繪制部是整合視覺與行銷思維的設計策略工作室，2018 年由設計師張煜培成立，前身為 Daedalustudio，以內容規劃反映企業和品牌的價值、使命及宗旨，專精於品牌識別形象規劃、視覺識別系統，美術指導及平面視覺設計等領域。
我們把設計的專業融入行銷思維，設計品牌識別系統，反映品牌的價值、使命及宗旨。我們擅長把品牌理念化成純粹到位的策略，與精鍊的視覺結合，塑造獨特的品牌故事。
把邏輯思考套用在設計上，品牌講求的是展現自己的價值，通過兼具感性與理性的設計顧問服務，品牌的故事與願景配上現代的視覺美學風格，能有效增進和展現價值，因而提升企業力。圖像是一種獨特的視覺傳播媒介，可以清晰展示設計的意圖與目的，在眾多的傳播媒體中突圍而出。
Services
Brand Identity
Brand Strategy
Naming
Campaign
Art Direction
Packaging
Motion Design
Editorial Design
Wayfinding System
Spatial Design / Visual Integration
Key Visual (Events, Exhibitions, etc.)
Music Single Artwork
Illustration
Web Design
Billy Cheung, Design Director
Billy Cheung (b. 1992), originally from Hong Kong, has gained both living and working experience in Montreal, Hong Kong and Taipei.
Prior to setting up Graphic Dpt in Taipei, Billy was the founder of Daedalustudio in Hong Kong. Since 2011, he has dedicated himself to exploring the fundamental nature of problem-solving design experiences.
Billy's primary focus is on creating valuable design essentials, believing that design should provide end-users with solutions that have a profound emotional impact. Throughout his career, he has worked with a diverse range of clients, earning numerous accolades in major global design awards, including the MUSE Design Awards, MUSE Creative Awards, London Design Awards, German Design Award, A' Design Award, Indigo Design Award, IDA Design Awards, etc.
平面設計師，繪制部主理人及設計總監，曾於加拿大蒙特婁留學。以「品牌的故事與願景結合簡約俐落的視覺風格」為設計核心，透過視覺設計的專長，進行品牌識別及環境視覺設計的整合，讓品牌展現企業力。擁有十年的設計經驗，合作客戶包括企業品牌、歌手藝人、公務部門等，作品曾獲多項國際獎項及提名，包括美國 MUSE繆思設計大獎、美國 MUSE 繆思創意大獎、倫敦設計大獎、德國設計獎、義大利 A' 設計大獎、Indigo 設計獎、美國 IDA 國際設計大獎等，以及相關設計媒體的報導。
Award / Press / Exhibition