Studio • Graphic Dpt 繪制部

中文

Delivering value that captures the essence and experience of design.

“Design is the silent ambassador of your brand.” ― Paul Rand

The Studio

Graphic Dpt is a collaborative graphic design studio of art director Billy Cheung, founded in 2018. Formerly known as Daedalustudio. We engage ourselves in branding and communication strategy, telling compelling stories for clients around the world.

We practice design by strategic storytelling to achieve effective solutions; we conceptualize, create, and present design ideas that deliver on strategy. In the design we do, we input passion and detail to enlighten the power of visuals to achieve communication goals.

Simple, intuitive images drive our way to designing communicating visual languages. Image visuals is a distinctive medium of communications, it is clear through different media, to project the essence of design. To practice storytelling strategy through the process and achieve timeless solutions which is the goal. That impacts the culture.

We help businesses' gain adoption of their brand strategy, by designing identity systems that simply communicate complex ideas, reflecting their values, their mission and their purpose.

Design Director

Billy Cheung

Billy is a graphic designer raised in Hong Kong, currently based in Taiwan; also the founder of the design studio Graphic Dpt. He has been engaging in exploring the essence of problem-solving design experience since 2011. Focused to creating the value of essentials of design, he believes that design is to create solutions for end users with a sense of emotional touch for end users. Throughout the years, his talents has been recognized in major global awards, such as MUSE Design Awards, Indigo Design Award, German Design Award, IDA Design Awards, etc. Besides the design studio, Billy also runs dedicated curation platform moi nivak, which is a daily select store dedicating to visual arts and cultural collectibles.

Marketing Consultant

Naomi Ho

Naomi is originally from Hong Kong. She has 6 years of experience in project management for content production from a broad spectrum of clients and industries worldwide which include Coca-Cola, MTR, Walt Disney Company, Hong Kong Monetary Authority etc. She focuses on brand advertising, digital marketing, digital photography/videography and content creation that helps her clients to increase sales conversion rate and attract qualified leads. For fun, she believes photographs and videos capture the memories of good times and special events. Wherever she goes, she always carries her camera.

Services

Branding Strategy
Brand Positioning
Brand Marketing
Brand Architecture
Visual Identity Design
Art Direction
Design Consultant
Illustration
Print Publication
Packaging
Web Design
Spatial Design
Communication Strategy
Research & Planning
Output Production

Design Process

1

Research & insight.
We conduct a full research to understand your brand your product, the competitors, marketing insights; and to explore the fundamental and your implication in mind.

2

Stylescape.
We discover the suitable style and strategy through stylescapes, further explore the fundamental of your brand.

3

Brainstorming & visual positioning.
We conceptualize the key visual/brand mark through internal discussions. We then position the brand story and set the voice to differentiate the visual identity from the crowd with distinctive design.

4

Naming & identity.
We come up with your brand name and brand mark design, matching with the voice and tone, merging into a full presentation for discussion. We then integrate the visual elements into the brand guideline, give them advanced retouching.

5

Designing the applications.
Taking the voice and tone, we apply it to the applications to complete the brand identity. Brand stationery, packaging, print publications, website. To get the most out of the identity, we provide spatial design and signage/wayfinding systems to further develop the full atmosphere of the identity.

6

Print productions & photography.
We take care of any output productions to contend with the voice and tone of the brand, we provide material, print, production suggestions from a professional perspective. With professionally shot brand and product photography, to voice out the brand story.

Selected Clients

SHIO しお
Captivate Studio
moi nivak
Full Moon Co., Ltd.
Ginger Store / O Creation Limited
LEUR'EM
Hong Kong Arts Development Council
Hong Kong Arts Centre
Wilston Academic Group Limited
The University of Hong Kong – Department of Architecture
COLLECTIVE Studio
Hall1C Limited
Goomusic Limited
Vague Eyes Limited
Match Grip Music Workshop
Epais Limited
Christian Concern for the Homeless Association
Action Care International Limited