Tshirt design, merchandise & promotional campaign for Hong Kong fashion brand Ginger.

The crossover collaboration between the two young fashion brands, Ginger and LEUR’EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way. We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher-level perspective, to build better inner selves.

The design was produced into merchandises such as t-shirts, in store displays and banners, postcards and temporary tattoo stickers.

Ginger x LEUR’EM 聯乘系列。以「新紀元」為題,結合新紀元的折衷主義及靈性為主要概念,將一系列的產品於薑館呈現。
「老大哥在看着你」(Big Brother is watching you) 是出自英國喬治·奧威爾在反烏托邦小說《一九八四》的金句,原句中老大哥象徵著極權統治及其對公民無處不在的監控。我們利用金句作為象徵式隱喻,表達作為人類我們應該以高我 (higher self) 的姿態時刻提醒自己,建立正面的內在自我 (inner self)
整套視覺形象以幾何建構,除了呼應「新紀元主義」裡的神聖幾何,我們還將應用在系列的產品及店舖內的主視覺。
是次聯乘的商品包括 — 繡花襯衫、印花襯衫、紋身貼紙及明信片等單品。

Visual Identity
Fashion Design
Campaign

GL010_v2_graphics_2000_1333
GL010_v2_graphics_1
GL010_v2_graphics_3
GL010_v2_graphics_4
GL010_v2_graphics_2
Moth
TOL
TE
Whale
SMF_SP
BBWY_tee
Moth_tee_T_Front
Moth_store_1
SMF_store_1
postcard_mockup
tattoo_sticker
TOL_tattoo
store_display_backdrop_1
store_2

Graphic Dpt is a collaborative practice serving to delivering value that captures the essence and experience of design, we craft identity systems and strategy that reflect businesses’ values, their mission and their purpose.

繪制部從文化著手,利用設計專業提升整體社會的美學;
為企業及品牌設計識別系統,以反映品牌的價值、使命及宗旨。
weblogo_ch
© 2021 Graphic Dpt

Graphic Dpt is a collaborative practice serving to delivering value that captures the essence and experience of design, we craft identity systems and strategy that reflect businesses’ values, their mission and their purpose.

繪制部從文化著手,利用設計專業提升整體社會的美學;為企業及品牌設計識別系統,以反映品牌的價值、使命及宗旨。
weblogo_ch
© 2021 Graphic Dpt
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