The crossover collaboration between the two young fashion brands, Ginger and LEUR’EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way. We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher-level perspective, to build better inner selves.
The design was produced into merchandises such as t-shirts, in store displays and banners, postcards and temporary tattoo stickers.
Ginger x LEUR’EM 聯乘系列。以「新紀元」為題,結合新紀元的折衷主義及靈性為主要概念,將一系列的產品於薑館呈現。
「老大哥在看着你」(Big Brother is watching you) 是出自英國喬治·奧威爾在反烏托邦小說《一九八四》的金句,原句中老大哥象徵著極權統治及其對公民無處不在的監控。我們利用金句作為象徵式隱喻,表達作為人類我們應該以高我的姿態時刻提醒自己,建立正面的內在自我。
整套視覺形象以幾何建構,除了呼應「新紀元主義」裡的神聖幾何,我們還將應用在系列的產品及店舖內的主視覺。
是次聯乘的商品包括 — 繡花襯衫、印花襯衫、紋身貼紙及明信片等單品。
The crossover collaboration between the two young fashion brands, Ginger and LEUR’EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way. We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher-level perspective, to build better inner selves.
The design was produced into merchandises such as t-shirts, in store displays and banners, postcards and temporary tattoo stickers.
Ginger x LEUR’EM 聯乘系列。以「新紀元」為題,結合新紀元的折衷主義及靈性為主要概念,將一系列的產品於薑館呈現。
「老大哥在看着你」(Big Brother is watching you) 是出自英國喬治·奧威爾在反烏托邦小說《一九八四》的金句,原句中老大哥象徵著極權統治及其對公民無處不在的監控。我們利用金句作為象徵式隱喻,表達作為人類我們應該以高我的姿態時刻提醒自己,建立正面的內在自我。
整套視覺形象以幾何建構,除了呼應「新紀元主義」裡的神聖幾何,我們還將應用在系列的產品及店舖內的主視覺。
是次聯乘的商品包括 — 繡花襯衫、印花襯衫、紋身貼紙及明信片等單品。
Client: Ginger, LEUR'EM
Project Management: Chillie Foo, Welda Lee
Design Direction: Billy Cheung
Graphic Design: Cyrus Lee, Venus Cheung, Billy Cheung
© 2023 Graphic Dpt Ltd. All Rights Reserved.
© 2023 Graphic Dpt Ltd. All Rights Reserved.
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