Brand Strategy
Brand Identity
Spatial Design

COFFEE & CO. is a coffee space located in Taipei. The café offers a wide range of pour over coffee and espresso coffee, with fruit and floral scents, and the hope that everyone can enjoy the richness of fruit and floral tastes in the most professional and intuitive way. Their baristas are SCA Barista Skills, Roasting and Brewing certified.

The recipe is a blend of three kinds of beans from various regions. The most distinctive feature is the explosive floral and fruity flavor in the first part of the blend, and the unobtrusive finish of the blend.

Our team was involved in the brand strategy and identity system design for COFFEE & CO., we even participated in the spatial design of the interior. Their logo was constructed by combining the essence of coffee pickle shapes, acidity and sweetness, while the space was created using a combination of dark and light gray tones and Japanese Cypress, echoing the main color palette of the brand identity and physically presenting the visual imagery of the brand.

珈琲部位於台北中山區的寧靜小巷內。

店內咖啡師經過SCA的多項認證，希望透過專業的咖啡職人精神，沖煮出一杯杯層次豐富且清爽的花果風味咖啡，將這樣簡單的美好分享給每個人。配方豆經過多次的杯測調整後，精選三種不同產區的豆子，調製成為屬於珈琲部的獨特風味，一入口就能感受到清新的花果香氣在口中奔放，並持續著芳香餘韻，提升對於咖啡的味覺體驗。

繪制部在專案中擔任設計統籌的角色，執行規劃珈琲部的品牌策略及識別系統設計，並參與咖啡廳的商業空間設計。

商標以咖啡漬、果酸風味、花香甜味的意象發想而成；空間則使用多種深淺層次的灰色色調，傳達咖啡的豐富內涵，並結合日本檜木材質，呼應品牌風格的主色調，精準捕捉品牌精神，化為實體呈現。

COFFEE & CO. is a coffee space located in Taipei. The café offers a wide range of pour over coffee and espresso coffee, with fruit and floral scents, and the hope that everyone can enjoy the richness of fruit and floral tastes in the most professional and intuitive way. Their baristas are SCA Barista Skills, Roasting and Brewing certified.

The recipe is a blend of three kinds of beans from various regions. The most distinctive feature is the explosive floral and fruity flavor in the first part of the blend, and the unobtrusive finish of the blend.

Our team was involved in the brand strategy and identity system design for COFFEE & CO., we even participated in the spatial design of the interior. Their logo was constructed by combining the essence of coffee pickle shapes, acidity and sweetness, while the space was created using a combination of dark and light gray tones and Japanese Cypress, echoing the main color palette of the brand identity and physically presenting the visual imagery of the brand.

珈琲部位於台北中山區的寧靜小巷內。

店內咖啡師經過SCA的多項認證，希望透過專業的咖啡職人精神，沖煮出一杯杯層次豐富且清爽的花果風味咖啡，將這樣簡單的美好分享給每個人。配方豆經過多次的杯測調整後，精選三種不同產區的豆子，調製成為屬於珈琲部的獨特風味，一入口就能感受到清新的花果香氣在口中奔放，並持續著芳香餘韻，提升對於咖啡的味覺體驗。

繪制部在專案中擔任設計統籌的角色，執行規劃珈琲部的品牌策略及識別系統設計，並參與咖啡廳的商業空間設計。

商標以咖啡漬、果酸風味、花香甜味的意象發想而成；空間則使用多種深淺層次的灰色色調，傳達咖啡的豐富內涵，並結合日本檜木材質，呼應品牌風格的主色調，精準捕捉品牌精神，化為實體呈現。

Brand Strategy
Brand Identity
Spatial Design

Client: 珈琲部 COFFEE & CO.
Brand Strategy, Design Direction: Billy Cheung
Project Management: Yunyan Wang
Branding, Graphic & Motion Design: Yuhsuan Huang
Spatial Design: Billy Cheung
Spatial Photography: Kevin Cheng

We communicate brands through strategy.

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