Brand Strategy
Brand Identity

Épais is a newly found health and beauty concept, as its establishment of a hair salon combined with scalp care center. Through its detailed analysis of scalp health, decluttering from daily hair product consumptions, Épais offers deeply layered scalp care treatments with its organic product lineup. The task was to emphasize the brand's voice: introducing a new and unique market competitor.

Hair loss has been a common disorder in men and women, with a reported incidence of high general population. Épais is a scalp treatment center that offers an alternative solution beyond hair transplantation, with an innovative approach focus on hair and nutrition.

Designed with the brief of the newly approach to the market, our approach was to align with the company’s goal of providing an aesthetic environment, for connection with customers. In response to their tagline of "Hair beauty—Hair growth—Real beauty", gaining healthy scalp begins from styling, with building a health body, results in true beauty. The identity system was formed by minimal visual elements, to project the brand's voice.

𡛂蓓旨於為顧客提供頭皮診斷及治療方案。從頭皮檢測為首，針對頭皮各種問題，以激活毛囊細胞技術，帶動頭髮再次蓬勃成長。𡛂蓓相信頭部健康是從頭皮的健康成長開始，擁有頭皮健康便能帶動頭部康盈成長，從而改善一系列脫髮掉髮的問題。

標誌以細胞、毛囊、髮絲的元素轉化成視覺意象，把「細胞」元素轉化成具活力的髮絲，呈現品牌的專業可塑度。

Client: Epais Limited
Brand Strategy, Design Direction: Billy Cheung
Project Management: Wind Hui
Naming: Agustine Huang
Copywriting: Billy Cheung
Graphic, Motion Design: Alice Tsang
Print & Production: L. Force Printing Co., Ltd.

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