Brand identity for Hong Kong luxury brand Fovea Jewellery.
Visual branding of the newly founded luxury brand Fovea Jewellery, for its visual identity and brand communication materials.
Given its neutral context and textured stage display to match with, we created a customized logotype to adorn with the brand logo, and seamlessly with the interior design also the display scenography. Communication materials were set to comply with the brand guidelines.
Fovea 代表著一個前衛的概念，是一個非主流的鑽石品牌。
鑽石的元素—碳、黑色，作為這個鑽石品牌的主調，店舖的空間以碳黑色為主，打破了以往「鑽石就要閃亮、亮白」的既有印象。我們從店內展示架的造型構想，設計了品牌的標誌。視覺形象識別系統及一系列宣傳品的設計，以品牌專色及特別色製作，配合品牌的潮流概念，也保留了一份尊貴的氣質。
Brand Identity
Client: Fovea Jewellery
Project Manager: Betty Ng @ Collective Studio
Art Direction: Dani Chong
Graphic Design: Billy Cheung, Suki Ma
Architectural Design: Betty Ng, Katja Lam, A.Lau, G.Ng @ Collective Studio
Photography: Kevin Mak
Graphic Dpt serve to delivering value that captures the essence and experience of design, we craft identity systems and strategy that reflect businesses’ values, their mission and their purpose.
繪制部整合品牌形象及內容規劃，創造反映企業和品牌的價值、使命及宗旨的設計。
© 2023 Graphic Dpt Ltd. All Rights Reserved.
Graphic Dpt serve to delivering value that captures the essence and experience of design, we craft identity systems and strategy that reflect businesses’ values, their mission and their purpose.
繪制部整合品牌形象及內容規劃，創造反映企業和品牌的價值、使命及宗旨的設計。
© 2023 Graphic Dpt Ltd. All Rights Reserved.
