咖啡 × 設計複合空間的品牌策略及識別設計。

珈琲部位於台北中山區的寧靜小巷內,咖啡廳的後方藏身著一家設計公司,由兩個品牌聯手塑造「咖啡 × 設計」的複合空間。

店內咖啡師經過 SCA 的多項認證,希望透過專業的咖啡職人精神,沖煮出一杯杯層次豐富且清爽的花果風味咖啡,將這樣簡單的美好分享給每個人。配方豆經過多次的杯測調整後,精選三種不同產區的豆子,調製成為屬於珈琲部的獨特風味,一入口就能感受到清新的花果香氣在口中奔放,並持續著芳香餘韻,提升對於咖啡的味覺體驗。

繪制部在專案中擔任設計統籌的角色,執行規劃珈琲部的品牌策略及識別系統設計,並參與咖啡廳的商業空間設計。

商標以咖啡漬、果酸風味、花香甜味的意象發想而成;空間則使用多種深淺層次的灰色色調,傳達咖啡的豐富內涵,結合日本檜木材質,呼應品牌風格的主色調,精準捕捉品牌精神,化為實體呈現。

COFFEE & CO. is a complex space that combines coffee and design, located in Taipei. The café offers a wide range of pour over coffee and espresso coffee, with fruit and floral scents, and the hope that everyone can enjoy the richness of fruit and floral tastes in the most professional and intuitive way. Their baristas are SCA Barista Skills, Roasting and Brewing certified.

The recipe is a blend of three kinds of beans from various regions. The most distinctive feature is the explosive floral and fruity flavor in the first part of the blend, and the unobtrusive finish of the blend.

Our team was involved in the brand strategy and identity system design for COFFEE & CO., we even participated in the spatial design of the interior. Their logo was constructed by combining the essence of coffee pickle shapes, acidity and sweetness, while the space was created using a combination of dark and light gray tones and Japanese Cypress, echoing the main color palette of the brand identity and physically presenting the visual imagery of the brand.

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Graphic Dpt serve to delivering value that captures the essence and experience of design, we craft identity systems and strategy that reflect businesses’ values, their mission and their purpose.

繪制部整合品牌形象及內容規劃,創造反映企業和品牌的價值、使命及宗旨的設計。

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