moi nivak • Graphic Dpt 繪制部

Brand identity designed for moi nivak, a select store with curated daily collectibles.

Brand Identity
Packaging
Web Design

moi nivak is dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.

The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The wordmark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.

We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.

The monochromic color palette features a complementary shades of gray color palette that follows the sub-brand structure, the main brand and the sub-brands each have a lead color that balances the modern aesthetics of the retail experience.

The typographic is complimented by a brand colour palette and pattern language that follows the brand structure. The primary brand and the sub-brands each have a lead color that reflects a fashionable voice, while retaining a friendly tone to welcome customers worldwide. Our intention was to design simple and direct communications for the brand, yet to remain moi nivak's neutral business module.

moi nivak 是一家集合設計商品、設計選物、日常品項之設計商店，精心挑選來自世界各地的日常收藏品和設計品項，歡迎來自世界各地的藝術和文化收藏愛好者。繪制部著手為 moi nivak 設計識別系統及形象，作為行業的新品牌。識別系統設定的部份包括品牌策略、名稱、基本應用物、包裝及網頁等。

識別系統主要以字體作為設計的基礎，選用由倫敦字廠 Colophon Foundry 發行、字體設計師 Benjamin Critton 設計的字體 Sunset Gothic，以彷製舊式手畫廣告牌的細膩筆觸，結合現代電腦字體風格見稱。設計用上灰白兩色為主色調，以簡約突顯選品的風格，配上主題字體，體現品牌的現代美學。