Project

More Than Cold Drip 不止冰滴

Category

Brand Strategy, Brand Identity, Signage Design

Year

2022

Awards

London Design Award, MUSE Design Award

About

More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan, showcasing the fluidity and malleability of drip coffee. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.

The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.

位於台南的冰滴咖啡調製品牌,象徵一種勇於探索未知未來的生活態度。

不止冰滴是一個冰滴咖啡調製品牌,位於台南。品牌象徵一種勇於探索未知未來的生活態度。標誌以文字為主體,字母融入流動意象,展現咖啡液體的流動和可塑性,並採用圓潤的水滴造型表現品牌不斷變化和嘗試的精神。在燙印處理上,採用燙箔代表冰滴的淬鍊與可能性。整體搭配簡約大器的色調,凸顯品牌細緻專業的形象。

  • More Than Cold Drip 不止冰滴

CL

Gong Sang Studio

AGCY

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CONS

-

CD

Billy Cheung

AD

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D

Zora Huang

ILLSTR

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PM

Abby Wang

ED

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ID

Minhao Tu

P

The Print Insititue 印研所

PROD

-

PHOTOG

Final_Final Studio

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© 2024 Graphic Dpt