位於台南的冰滴咖啡調製品牌，象徵一種勇於探索未知未來的生活態度。

Brand Strategy
Brand Identity
Environmental Design
Spatial-Visual Integration

More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.

The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.

不止冰滴是一個冰滴咖啡調製品牌，位於台南。品牌以科學與實驗的態度調製出流動和可塑性的冰滴咖啡飲料，希望讓消費者可以品嘗到不同的味道和口感。

品牌象徵一種勇於探索未知未來的生活態度。標誌以文字為主體，字母融入流動意象，展現咖啡液體的流動和可塑性，並採用圓潤的水滴造型表現品牌不斷變化和嘗試的精神，讓消費者感受到品牌的靈活性和創新性，對品牌充滿好奇和期待。在燙印處理上，採用燙箔代表冰滴的淬鍊與可能性，整體搭配簡約大器的色調，凸顯品牌細緻專業的形象，也傳達了品牌對於品質的追求和堅持。

More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.

The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.

不止冰滴是一個冰滴咖啡調製品牌，位於台南。品牌以科學與實驗的態度調製出流動和可塑性的冰滴咖啡飲料，希望讓消費者可以品嘗到不同的味道和口感。

品牌象徵一種勇於探索未知未來的生活態度。標誌以文字為主體，字母融入流動意象，展現咖啡液體的流動和可塑性，並採用圓潤的水滴造型表現品牌不斷變化和嘗試的精神，讓消費者感受到品牌的靈活性和創新性，對品牌充滿好奇和期待。在燙印處理上，採用燙箔代表冰滴的淬鍊與可能性，整體搭配簡約大器的色調，凸顯品牌細緻專業的形象，也傳達了品牌對於品質的追求和堅持。

Brand Strategy
Brand Identity
Environmental Design
Spatial-Visual Integration

Client: 說夢工作室 Gong Sang Studio
Brand Strategy: Billy Cheung, Yuhsuan Huang
Design Direction: Billy Cheung
Branding Design: Yuhsuan Huang
Environmental Graphic Design: Yuhsuan Huang
Spatial-Visual Integration: Billy Cheung
Spatial Design: Minhao Tu
Print & Productions: The Print Institute 印研所
Product Photography: Final_Final Studio

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