Brand Identity

OneEd is a venture that aims to use big data and artificial intelligence analytics to help students from low-income families learn mathematics more effectively. An online platform is currently being developed, by which tutors can manage their students’ learning progress by assigning them suitable exercises and follow-up tasks. Students can manage their journey in learning mathematics with supplementary learning resources to perform self-directed learning.

With the assistance of artificial intelligence, OneEd merged online teaching-and-learning experience with educational responsibility to create a platform with a purpose — driving students' self-motivation of their learning, and teachers may share resources with their class seamlessly.

We refined the current brand logo that conveys the concept of knowledge exchange and the formation of symbols through diverse perspectives. This symbol stands for OneEd, and its overarching objective of advancing online learning technology.

Being a company that puts written communication at its forefront, we selected a Grotesque font family known for its functional, neutral, and clean styles. This choice of wordmark allows us to convey a bold message while still inspiring trust.


Client: OneEd Limited

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