SHIO しお – Graphic Dpt 繪制部

Brand identity for SHIO, a Japanese yakitori restaurant in Hong Kong.

日式燒鳥 (焼き鳥) 料理 SHIO しお的品牌視覺識別。

Located in the finance hub of the city Central, SHIO offers a unique blend of experience, encompasses the original tastes of Japanese yakitori.

The naming was an initiation from the Japanese word "salt", it was derived from the Japanese words "shio" (塩) meaning salt and "yaki" (焼) meaning barbecue. In the Japanese language, SHIO (しお) has the meaning of "salt", it is the fundamental ingredient for seasoning in cookery.

As a sensational touch, the brand identity is defined by a logo mark of graphic and type pronounced by the modeling of a castor with pepper and salt. The brand identity is extented across print, packaging and interior to create a initmate and peaceful atmosphere that brings customers a perfect escape from the city's hustle.

Japanese cuisine is traditionally rich in variety of taste, texture and color. It is also known as a food culture in which the ingredients are appreciated for their natural raw state.

SHIO しお本著回歸基礎，忠於初心的態度，忠實的呈現日式懷舊居酒屋的氛圍。

SHIO しお是日文「鹽」的發音，在日文中翻譯成「塩」的意思，店家取名的寓意是希望從最基底的調味也是最原始純粹的調味，發揮食物的原味，烹煮最傳統的日式料理，以塩作為最初的基底調味，將食物回歸到根本。

座落於喧鬧的城市中心，以舊式昭和時代氣息的店面設計，希望為食客帶來一點喘息的空間。我們以燒窯、鹽結晶和粉狀鹽為原點作發想，配合昭和年代感的視覺風格，營造帶昭和年代感的居酒屋、燒鳥料理店。