Branding Identity, Brand Strategy
NAKA, when pronounced as なか (naka) in Japanese, carries the meanings of "middle" and "balance". The exquisite sensation of balance, like a perfect harmony, evokes a unique response within each individual's heart.
NAKA combines traditional classic beverages with modern taste aesthetics, offering a diverse beverage culture that caters to the lifestyle in Asia. From energizing caffeine for the daytime to soothing and comforting beverages for the evening, NAKA caters to the multi-faceted beverage preferences of individuals. Our goal is to merge traditional beverage craftsmanship with advanced taste aesthetics, redefining the market for handcrafted drinks and shaping the concept of "Elite To Go" takeaway beverage stores.
In a city that never rests, let us take a moment to pause – Our lives are filled with hectic and trivial matters, suffocating us. Perhaps, we all need to take a step back and find a place to rest in this bustling city. We may not have much time to sit down and savor the beauty, but NAKA believes that the essence of life can be carried with us. With a focus on takeaway, we created an elegant indoor space, featuring a grand counter and large glass windows that reflect the picturesque surroundings outside. Here, you can enjoy a cup of coffee or a refreshing beverage, whether inside the store or in the outdoor dining area, and take a deep breath, relishing a moment of respite. Just one corner is enough to reset oneself to a state of balance. This single cup represents NAKA's commitment to accompany you as we embark on the journey towards the future.
NAKA 在日語的譯音為 なか，意指「中間」與「平衡」。平衡的極佳口感，在每個人心中的答案都不盡一樣。
NAKA 結合傳統經典飲品與現代味蕾美學，飲料品項從日間提神的咖啡因至夜間舒緩的療癒微醺，符合亞洲生活型態的多層次飲品文化。希望將傳統的飲品技藝與先進的味蕾美學相結合，重新定義手搖飲品市場，塑造“Elite To Go” 的外帶飲料店。
在不休息的城市，站著休息一下 — 繁忙瑣碎的事情填滿我們的生活，讓人窒息，或許我們都需要停下腳步，在這個忙碌的城市裡找個地方休息一下。我們也許沒那麼多的時間坐下來品嚐美好，但 NAKA 相信生活的情調可以隨身帶著走。純外帶的 NAKA 品牌團隊，創造出一個優雅的室內空間，店內大氣的櫃檯和大片光膜，呼應外頭的風光明媚。來這裡帶上一杯咖啡、手拿沁涼的飲品，在店裡或是戶外飲食區，都能夠深深地呼吸，享受片刻的喘息。只需要一個角落，就足以把自己歸零到平衡的狀態，這麽的一杯，代表著 NAKA 向著未來繼續出發的陪伴。
Zora Huang, Yutung Wang
事作制所 Assiduous Design
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